Digital Marketing

DIGITAL MARKETING SERVICES

...

SOCIAL MEDIA POST MANAGEMENT

A presence on Facebook and Twitter helps Google identify your company as a legitimate resource for potential customers. Consistent communication with customers shows search engines that you are a legitimate brand while also boosting customer loyalty.


With the right social media marketing strategy, you can establish your company as a trusted resource both online and off.


FSB provides all the tools your business needs for you to get noticed through

social media marketing. We eliminate the challenges and daily headaches of

posting content, giving you more time to focus on growing your business. With just a few preliminary questions, we can take the reins of your Facebook, Twitter and other accounts to grow them into productive digital marketing tools.

What We Provide

  • Strategy
  • Page Monitoring
  • Content Creation
  • Monthly Reporting
  • Strategic Posting
  • Dedicated Account Manager

A FSB social media campaign is designed to keep key social channels updated. Your social media platforms remain active and important details, events, and content are presented to others within your social circles. This is a minimal-maintenance campaign that prevents your social profiles from looking inactive. An added benefit is that it helps with generating inbound links to your website, which will enhance your search engine ranking potential.

How It Works

1. DRIVE WEBSITE VISITS

Grow online sales, bookings or mailing list signups with online ads that direct people to your website.

2. GET MORE PHONE CALLS

Increase customer calls with ads that feature your phone number and a click-to-call button.

3. INCREASE SHOP VISITS

Get more customers in the door with business ads that help people find your product and buy.

...

FACEBOOK PPC AD MANAGEMENT

Get the most of your Facebook presence with targeted advertising. As one of the top 3 websites on the internet, Facebook is a key platform for reaching your ideal customers.


Directly connected with your Facebook page, Facebook ads let you target hyper-specific audience demographics via their Facebook timelines & Instagram feeds


“We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it's about translating that into the truth.” – Gayle Fuguitt

How It Works

1. TARGET

Target users based on their behavior, location, interests, and

demographics.

2. REACH

Appear on both Facebook & Instagram newsfeeds.

3. SUPPORT

A dedicated account manager to communicate with you and

manage your PPC campaign day-by-day.

...

LANDING PAGE SITE CHATBOTS

Get a lead capture chatbot for your landing page or website. Deliver automated and personalized messaging to instantly engage visitors, capture

more leads, book appointments in real time and move conversations to SMS

chat when needed.


AUTOMATED + LIVE SMS CHAT

Your Site Chatbot automatically connects your team with new prospects so you can have personalized two way text message and phone conversations using your dedicated phone number.


Enhanced Customer Data

You can create better experiences for your customers and leads when you have more information about them. When all you have is an email address, manually searching through LinkedIn and online databases can be exhausting. All you need is a lead's mobile phone number to get enhanced customer data like their name, age, gender, address, email address, occupation, household income, social profile—among other useful information!

...

PROGRAMMATIC DISPLAY ADS

Display advertising has the advantage of increasing brand awareness while serving ads directly to your target audience.


Using our Programmatic Display technology, you can distribute your ads throughout multiple advertising networks, reaching your ideal audience on any website serving ads from those networks.


Display campaigns have a broad reach and can help you:


  • Promote your brand
  • Generate product awareness
  • Increase sales
  • Get more leads

How It Works

1. Campaign Management

Programmatic display with a dedicated Campaign Manager to take care of all the heavy lifting.

2. Unprecedented Reach

Connect to over 50 ad exchanges and networks reaching 150+ countries. 60+ data partners.

3. Audience

Access audiences through a mix of social, video, rich media, and programmatic marketplaces.

...

SMART SITE - BUSINESS WEBSITE

Tired of your website just sitting there?

What if your website could do more to help you close more business?


With our state of the art technology which has only been affordable by large companies, we now bring the same cutting edge technology to small businesses at an affordable price.


WHAT IS A SMART SITE?


When you customize the experience for a prospect, the greater the chance at getting a sale. This is accomplished by changing the messaging and content of a site based on things like time of day, number of visits to the site, visitors physical location and more.

DYNAMIC WEBSITE PERSONALIZATION


Though it sounds a little complex, the concept behind DWP is fairly straightforward:

It’s all about creating a website experience that directly relates to a visitor’s unique situation.

...

SEO - SEARCH ENGINE OPTIMIZATION

Today, the vast majority of website traffic comes through internet search engines. Add to that the fact that 75% of people never scroll past the first page of their search engine results, and that means practicing good SEO (Search Engine Optimization) is vital to ensuring a visible online presence for your website, and subsequently your business.


We will conduct an analysis to identify any areas lacking in up-to-date SEO and then optimize your website to ensure it is consistent with the best practices for getting ranked in Google search results.


  • Our team manages your SEO campaign and keeps you informed of changes being made to your website.
  • Monthly rank tracking reports and advanced statistics available.
  • Can't wait for your next report? We'll provide you with any reporting information within 24 hours.

...

GEO-FENCING

Geofencing lets you target potential customers using mobile phone ads served based on a specific locations that your audience visits. Target visitors at competitor locations, event venues, and even your own store.


We use mobile technology to pinpoint where a person is and once they enter a zone you have selected, ads are served in various apps and websites within the advertising network.


Visitors who enter a certain location can be tagged and targeted for an additional 30 days.


EXAMPLES OF GEO-FENCING CAMPAIGNS:


Geofencing for tastings or events: A brand wants to draw potential buyers that are visiting their competitor’s tasting rooms.


Geofencing for Retailers: A retailer wants to run a customer loyalty program, or promote a product so they build geofencing around their own store/s to drive repeat customers and buyers.


Geofencing Trade Shows: A trade show exhibitor wants to advertise their brand or product at an event to reach people while they are on-site and up to 30 days later.


Addressable Geofencing: Target households and businesses - up to 1 million physical addresses. Gain repeat business by advertising with your existing business prospects or customer mailing lists.

...

VISUAL VISITOR (B2B INTELLIGENCE)

Turn anonymous website visitors into qualified sales leads with easy tracking and quick reporting.


Only about 2% of website visitors identify themselves by filling out a form. We help you Identify the other 98%. Turn your website into a lead generation machine with Visual Visitor - Anonymous Visitor Identification.


YOUR WEBSITE IS LEAKING LEADS... WE CAN HELP


What if you could know what businesses are visiting your website anonymously in the next 5 minutes? With our powerful lead generation software, we track the visitors to your website and then send that information directly to you via Instant Email Alert! No matter where you are in your busy day, you can stay on top of your potential sales opportunities just by checking your email!

How It Works

1. IDEntify

We identify anonymous visitors to your website check.

2. DETERMINE

We determine their buying intent and access to company information check.

3. DELIVER

We deliver all of this information in an email while the prospect is still on your website.

...

B2B DIRECT EMAIL CAMPAIGNS

Leveraging on First Step Beverage's extensive business contact list, we will build both individual email communications and industry /consumer targeted email campaigns. Our contact lists are segmented by industry and are composed exclusively of leaders in procurement decision making capacities.


Each campaigns is customized based on the unique needs or expectations of the industry.


The industries include but are not limited to the following:


  • Cruise Lines
  • Casinos
  • Restaurants & Retail
  • Hospitality & Event Planning Conventions
  • Resorts & Spa Country Clubs
Share by: